Rocco Pelà
I work at Lupa, building the petcare platform of the future.
Work
Lupa2025–NowDecided to leave my corporate job to join the mad venture of a couple of friends from BCG.
Boston Consulting Group2022–2025My first job: spent a few years learning to make pretty slides and obsessing over well-crafted Slack messages and emails.
recent reads
the shelf could not open here. the books are the same either way.
- How to Live by Sarah Bakewell (2010)
- Iron Gold by Pierce Brown (2018)
- Dark Age by Pierce Brown (2019)
- Light Bringer by Pierce Brown (2023)
- Games: Agency as Art by C. Thi Nguyen (2020)
- Build by Tony Fadell (2022)
- You Can Just Do Things by Cate Hall (2026)
- Dungeon Crawler Carl by Matt Dinniman (2020)
- Six Seasons by Joshua McFadden (2017)
Elsewhere